Toto Wolff Set to Divest Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic success in Formula 1

Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – following McLaren were valued at £3.5bn in a change of ownership structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately 5%.

The 53-year-old will remain as team boss and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes and industrial group Ineos, who each also own a third of the company.

An official representative stated: "We will be making no official statement on the matter. The governance of Mercedes F1 stays unaltered, and each shareholder are dedicated to the ongoing success of the brand in F1."

Valuation Increase

This arrangement would represent a significant increase in worth of the Mercedes team since Ineos acquired its share for £208 million in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits in the past few years as a consequence of the growing popularity of the sport around the world.

This trend was evident with the success of the Formula 1 film starring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630 million (£458 million) at the box office.

The film represents Pitt's most successful film and the highest-earning sports film to date.

Present Standings

Mercedes are second in the team standings, behind McLaren Racing, with three Grands Prix left in the current championship.

Their lead driver George Russell has won 2 of the 21 races so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Gina Cochran
Gina Cochran

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